Explain How the Decision Process in the Business Market and Consumer

question 71

Essay

Explain how the decision process in the business market and consumer market differ.

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Definitions:

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of several investments.

Investment Opportunity

A chance to put money into ventures that are expected to yield returns or profits in the future.

Combined Margin

A financial metric that combines various margins (gross, operating, net) to provide insight into a company’s profitability.

Return On Investment

A criterion for measuring the success or financial gain of an investment, by calculating the ratio of net profit to the investment's price.