________ Means That Consumers Are Likely to Remember Good Points

question 72

Multiple Choice

________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands.

• A) Selective retention
• B) Selective distortion
• C) Selective attention
• D) Restraint bias
• E) Subliminal perception

---

Definitions:

Authentically Present

A state of being genuinely engaged and attentive in the moment, often within the context of therapeutic or caregiving relationships.

Perineal Care

The practice of cleaning the genital and anal areas to prevent infection and maintain hygiene, particularly important in certain healthcare settings or after childbirth.

Seasickness

A form of motion sickness characterized by nausea, vomiting, and dizziness, typically caused by repetitive motion such as the swaying of a boat.

Gingko Biloba

A herbal supplement derived from the leaves of the Ginkgo biloba tree, used for various medicinal purposes including memory enhancement and circulation improvement.