________ Involves Enlisting or Even Creating Opinion Leaders to Serve

question 82

Multiple Choice

________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.

• A) Social marketing
• B) Traditional marketing
• C) Buzz marketing
• D) Direct marketing
• E) Values marketing

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Definitions:

Persuade

To persuade an individual to adopt a certain belief or take a specific action by using logic or discussion.

Analyze

Examine in detail for the purpose of explanation and interpretation.

Collaboratively

In a way that involves two or more people or entities working together towards a common goal or project with shared efforts.

Open And Direct Approaches

Communications or methods that are straightforward and unambiguous, aiming for clarity and honesty.