The Larger the Gap Between Expectations and Performance of a Product

question 59

True/False

The larger the gap between expectations and performance of a product, the greater a consumer's dissatisfaction.

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Definitions:

No-name Brand

Products that are not branded with a well-known or recognizable brand name, often sold at lower prices.

Surplus

An excess of production or supply over demand, often resulting in a decrease in prices.

Metering Strategy

A pricing strategy used by firms to charge consumers for the actual use of a service or product.

Profit Margins

The ratio or percentage of profit generated from sales after deducting costs, indicating the financial health and efficiency of a business.