Reference Group Influence on Consumer Buying Behavior Varies Across Products

question 29

True/False

Reference group influence on consumer buying behavior varies across products and brands.

---

Definitions:

Classical Conditioning

A conditioning method where a response initially triggered by a second stimulus comes to be triggered by the first stimulus alone, due to the repeated pairing of the two stimuli.

Cerebellum

A part of the brain located at the back of the skull, primarily responsible for coordinating voluntary movements and maintaining posture and balance.

Explicit Memories

Memories that can be consciously recalled, such as facts, knowledge, and experiences.

Consciously Recalled

The process by which an individual can intentionally bring past experiences or information back to mind.