Which of the Following Statements About Buying Centers Is True

question 91

Multiple Choice

Which of the following statements about buying centers is true?

• A) The buying center is not a fixed and formally identified unit within a buying organization.
• B) Roles in the buying center are specified in the organizational chart of a firm.
• C) The CEO of an organization is always the decision maker in a buying center.
• D) An individual's role in a buying center does not change with time.
• E) All buying centers involve formal participants.

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