In the BCG Growth-Share Matrix, Question Marks Refer to Products

question 61

Multiple Choice

In the BCG growth-share matrix, question marks refer to products or businesses with a ________.

• A) low market share in a niche market
• B) low market share in a market with high growth prospects
• C) greater market share than all their competitors combined in a saturated market
• D) high market share in a market with a high growth rate
• E) low market share in a market that is set to shrink significantly

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Definitions:

Organizing

The process of arranging or structuring resources and tasks to achieve a specific goal or objective.

Manageable Units

Segments or portions of work or resources that can be efficiently handled or overseen at a time.

Logical Structure

The conceptual or abstract organization of information, data, or a system, independent of its physical arrangement or implementation.

Programmed Decision

A decision made in response to recurring organizational problems that follows established processes or rules.