Examlex
Explain how the decision process in the business market and consumer market differ.
Market Segments
Specific groups of potential customers in the broader market that share similar characteristics and needs.
Market Development
A growth strategy where a company seeks to sell its existing products into new markets.
Strategic Planning Process
A systematic approach to defining an organization's strategy or direction and allocating its resources towards the pursuit of this strategy.
University Administrators
Individuals who manage the operations and affairs of a university, including deans, vice-presidents, and provosts.
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