________ Is the Process of Dividing a Market into Distinct

question 57

Multiple Choice

________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.

• A) Differentiation
• B) Mass marketing
• C) Market targeting
• D) Market segmentation
• E) Positioning

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Definitions:

Infant Testing

Methods designed to evaluate developmental stages, cognitive abilities, and physical growth in babies and very young children.

Divergent Thinking

Thinking that produces many answers to the same question; characteristic of creativity.

Convergent Thinking

A cognitive process where a problem is solved by applying known rules and logic to narrow down to a single solution.

Novel

New or original, especially in relation to stories, inventions, or ideas not previously seen or experienced.