Which of the Following Best Describes Market Segmentation

question 76

Multiple Choice

Which of the following best describes market segmentation?

• A) differentiating a market offering to create superior customer value
• B) identifying consumer needs and creating a product to meet those needs
• C) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
• D) evaluating each market segment's attractiveness and selecting one or more segments to enter
• E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors