Gulf Coast, a Wholesale Shrimp Distributor, Groups Its Customers by Regions

question 36

Multiple Choice

Gulf Coast, a wholesale shrimp distributor, groups its customers by regions in the United States, such as Midwest, Northeast, and Southwest. For each region, Gulf Coast tailors a different set of advertisements and promotions. The supplier is segmenting its market according to ________.

• A) behavioral factors
• B) personality characteristics
• C) geographic location
• D) benefits sought
• E) demographics

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Definitions:

Payroll Deductions

Amounts subtracted from an employee's gross pay for taxes, insurance premiums, or other benefits, leading to the net pay the employee receives.

Precommitments

Strategies or actions taken in advance to bind oneself to a specific course of action, often used to influence future decision-making or outcomes.

Present Consumption

The use of goods and services for immediate satisfaction or needs, as opposed to saving or investing for future use.

Behavioral Economists

Economists who study the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory.