Which Type of Market Segmentation Is Generally Used by Marketers

question 94

Multiple Choice

Which type of market segmentation is generally used by marketers who sell luxury products targeted to the affluent segments of a population?

• A) usage rate
• B) occasion
• C) income
• D) benefits sought
• E) gender

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Definitions:

Cleavage

The division of cells during the early stage of embryonic development or a physical split or division.

Germinal Period

The period that begins at conception and lasts until the developing organism becomes attached to the wall of the uterus about 8 to 10 days later.

Prenatal Development

Relates to the process of growth and development within the womb from conception to birth.

Heterogeneity

Variability in the levels of development of different parts of an organism at a given time.