Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses

question 95

Multiple Choice

Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation.

• A) behavioral
• B) psychographic
• C) age and life-cycle
• D) user status
• E) geographic

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Definitions:

Professions

Occupations that require specialized knowledge and often advanced education, subject to standards and codes of conduct.

Carpentry

The craft or activity of cutting, shaping, and assembling wood to construct buildings, furniture, or other objects.

Interpersonal Trust Scale

A measurement tool used to evaluate the degree to which individuals trust others in social and personal settings.

Persuaded

The state of being convinced to believe or do something through reasoning or argumentation.