Gold Class Electricals, a Consumer-Electronics Firm, Targets Market Segments Based

question 69

Multiple Choice

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________.

• A) demographic variables
• B) geographic regions
• C) multiple segmentation bases
• D) behavioral variables
• E) psychographic segmentation bases

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Definitions:

Supply Chain Responsiveness

The ability of a supply chain to react quickly and effectively to changing market demands and conditions.

Intrafunctional Scope

The range of activities or responsibilities within a single function or department of an organization.

Supply Chain Functions

Key activities involved in managing the flow of goods, information, and finances from suppliers to consumers, including procurement, manufacturing, distribution, and logistics.

Functional Cost

Relates to expenses directly tied to specific functions or departments within a business, such as manufacturing or marketing.