Port Orleans Shipping Markets Different Services to the Tourism, Defense

question 86

Multiple Choice

Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.

• A) concentrated
• B) differentiated
• C) individual
• D) mass
• E) local

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Definitions:

Deferred Annuity

An insurance contract that delays payments of income, installments or a lump sum until the investor elects to receive them.

Permanent Pension

A pension that is paid throughout the lifetime of the beneficiary, often until death.

Compounded Monthly

Interest calculation method where interest is added to the principal on a monthly basis, leading to interest on interest in subsequent months.

Monthly Investments

Regular investments made on a monthly basis, often part of a savings or investment strategy.