Which of the Following Is True of Perceptual Positioning Maps

question 52

Multiple Choice

Which of the following is true of perceptual positioning maps?

• A) They are used by marketers to divide a market into smaller groups with distinct characteristics.
• B) They are used by marketers to identify supplier and retailer perceptions of a product.
• C) They are used to analyze consumer perceptions of a brand relative to competing products.
• D) They are used to divide buyers into groups based on their perceived income and age.
• E) They are used to plot the geographic segments that a company needs to target.

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