Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses

question 95

Multiple Choice

Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation.

• A) behavioral
• B) psychographic
• C) age and life-cycle
• D) user status
• E) geographic

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Definitions:

Income Statement Account

An income statement account is a financial account that reflects income, expenses, gains, and losses over a period, used to calculate net income.

Stock Dividend

A distribution of additional shares of a company to its shareholders instead of paying cash dividends, often used to conserve cash while still rewarding investors.

Par Value

The nominal or face value of a bond, stock, or coupon as stated by the issuer, which often bears no relation to its market value.

Common Stock Dividends Distributable

A liability account that represents dividends declared by a company but not yet distributed to shareholders.