When the Size, Purchasing Power, and Profiles of a Market

question 65

Multiple Choice

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be ________.

• A) measurable
• B) accessible
• C) substantial
• D) actionable
• E) observable

---

Definitions:

Counterexamples

Specific cases or instances that prove a statement or argument to be false.

Circular Definitions

Definitions that use the term being defined as part of its own definition, leading to a logical fallacy.

Essential Attribute

A fundamental quality or characteristic that defines the nature of something and without which it would not be identified as itself.

Essential Attributes

Fundamental or inherent qualities that define and distinguish a subject or an entity.