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Explain with Examples How Marketers Segment Markets Based on Occasions

question 76

Essay

Explain with examples how marketers segment markets based on occasions, benefits sought, and user status.


Definitions:

Medical Model

A framework that views psychological issues and disorders primarily from a biological standpoint, focusing on diagnosis, treatment, and categorization of illnesses.

Aftercare Plans

Structured plans developed towards the end of a primary treatment program to support ongoing recovery and prevent relapse.

Client Resistance

The phenomena where clients consciously or unconsciously oppose changing behaviors or exploring painful topics in therapy.

Client Changes

Adjustments or transformations in a client's behavior, thoughts, or emotions as a result of therapeutic interventions.

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