Port Orleans Shipping Markets Different Services to the Tourism, Defense

question 86

Multiple Choice

Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.

• A) concentrated
• B) differentiated
• C) individual
• D) mass
• E) local

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Definitions:

Memory

The cognitive process by which information is encoded, stored, and retrieved when needed, framing an essential part of the learning process.

Retrieval

The method of retrieving data from memory storage.

Encoding

The initial process of transforming information into a form that can be stored in memory, a critical step in the process of learning and memory formation.

Consolidation Failure

A cognitive process flaw where newly learned information fails to be stored correctly in long-term memory.