Explain, with Examples, the Four Characteristics of Services That a Company

question 59

Essay

Explain, with examples, the four characteristics of services that a company must consider when designing marketing programs.

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Definitions:

Ready Land

Land that has been developed or prepared for construction or agricultural use, often including improvements like utility connections or cleared terrain.

Land Improvements

Enhancements made to land such as landscaping, fencing, and lighting that increase the property's value.

Outdoor Lighting

Lighting specifically designed for exterior spaces, such as streets, parks, and residential landscapes to enhance visibility and aesthetics.

New Business Location

The process or event of opening or moving a business to a new geographical area or premises.