________ Involves Using an Existing Brand Name for a New

question 12

Multiple Choice

________ involves using an existing brand name for a new product category.

• A) Line extension
• B) Co-branding
• C) New branding
• D) Brand extension
• E) Multibranding

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Definitions:

Federal Unemployment Taxes

Taxes imposed on employers to fund state workforce agencies and unemployment insurance.

Employer

An individual or organization that hires and pays for the services of workers.

Employee

An individual who works part-time or full-time under a contract of employment, providing labor to an employer for compensation.

Unfunded Pension Liability

A pension plan's financial shortfall when the projected retirement benefits obligations exceed the current assets available to fund them.