An Innovation Management System Would Most Likely Be Used by ________

question 31

Multiple Choice

An innovation management system would most likely be used by ________.

• A) managers to update details about customer information
• B) brand managers to collect, review, and evaluate new product ideas
• C) suppliers to access inventory information
• D) product managers to track logistics of a new product
• E) human resource managers to update information on employee incentives

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Definitions:

Trademark

Legal protection of a recognizable brand name, design, or logo that calls a specific product to a consumer’s mind.

Brand Logo

A visual symbol or emblem used to identify and promote a brand, making it recognizable to consumers.

Designer Bags

High-end, often luxury bags created by prominent fashion designers or brands.

Market-Creating Innovation

Innovations that result in the creation of a new market by fulfilling an unserved or underserved need or desire.