What Is Test Marketing? What Role Does It Play in New

question 73

Essay

What is test marketing? What role does it play in new product development? What factors do firms consider when determining whether or not to conduct test marketing?

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Definitions:

Arbitrator's Decision

The final ruling or determination made by an arbitrator, who is a neutral third party chosen to resolve a dispute.

Appellate Court

A court having jurisdiction to review decisions of lower courts or administrative agencies, often focusing on matters of law rather than fact.

Alternative Dispute Resolution

A method for settling disputes outside of the courtroom, such as through arbitration or mediation.

Mediation

A method of settling disputes outside of court by using the services of a neutral third party, called a mediator. The mediator acts as a communicating agent between the parties and suggests ways in which the parties can resolve their dispute.