Salon Finish Is Test Marketing Its New Smoothing Shampoo by Assessing

question 54

True/False

Salon Finish is test marketing its new smoothing shampoo by assessing consumer satisfaction in laboratory stores where hair is washed and blown dry. Salon Pro is using controlled test marketing in this scenario.

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Definitions:

Fourteenth Amendment

An amendment to the United States Constitution, granting citizenship to former slaves and providing all citizens with "equal protection under the laws," ratified in 1868.

Supreme Court

The highest federal court in the United States, endowed with the judicial power of the government and hence functions as the ultimate authority on constitutional interpretation.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.