Which of the Following Is True of the Product Life

question 2

Multiple Choice

Which of the following is true of the product life cycle (PLC) ?

• A) All products generally go through all five stages of the PLC.
• B) All products pass through the stages of PLC in the same order.
• C) It is generally difficult to forecast the sales level at each PLC stage.
• D) The PLC concept can be applied to styles but not to fashions and fads.
• E) Product forms have longer life cycles than product classes.

---

Definitions:

Contractions

In physiology, the process of muscle fibers shortening and generating force; in linguistics, the shortening of words by omitting sounds or letters.

Refractory Period

A period immediately following stimulation during which a nerve or muscle is unresponsive to further stimulation.

Human Response Cycle

A model describing the stages of physiological responses in sexual function, traditionally including excitement, plateau, orgasm, and resolution phases.

Excitement

A state or feeling of great enthusiasm and eagerness, characterized by increased physiological activity.