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During the decline stage of the product life cycle, product sales may plunge to zero, or they may drop to a low level where they continue for many years.
Norm Group
A reference group used in psychological testing or research to standardize scores and compare individual test results.
Norm-Referenced Tests
Norm-referenced tests are assessments designed to compare the performance of a test-taker to a group of peers, highlighting where an individual stands in relation to others.
Relative Position
Refers to the location or ranking of a value in relation to other values within a data set.
Interquartile Range
A measure of statistical dispersion, representing the difference between the 25th (lower quartile) and 75th (upper quartile) percentiles of the data.
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