In the New Product Development Process, the Purpose of Idea

question 58

True/False

In the new product development process, the purpose of idea generation is to create a large number of ideas and the purpose of the next set of stages in the process is to reduce that number.

---

Definitions:

Standardized

A process of making something conform to a standard in order to ensure consistency and comparability.

Scoring

The process of assigning a value to responses or performances in assessments or competitions.

Correlation

A statistical measure that describes the extent to which two variables change together, but does not necessarily imply causation.

Cause-And-Effect

The principle that an action or event will produce a certain response or effect in the form of another event.