The First Generation Apple IPod Was Introduced in 2001 and Sold

question 94

Multiple Choice

The first generation Apple iPod was introduced in 2001 and sold for $500. The following year a mini version was introduced for $250. Apple initially used a ________ strategy to price their digital music innovation.

• A) market-skimming
• B) target costing
• C) deceptive
• D) market-penetration
• E) predatory

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Definitions:

Clean Energy

Renewable and non-polluting energy sources, such as wind, solar, and hydroelectric power, that minimize environmental impact.

Higher Education

An advanced level of education provided by universities and colleges, typically leading to an undergraduate or postgraduate degree.

Foreign Language

A language that is not the native language of the speaker, but that is used in the area of which the speaker is not a native.

Prepositional Phrase

A group of words that begins with a preposition and ends with a noun or pronoun, adding information to a sentence.