Nabila Can't Decide Whether to Bother Getting a Flu Shot

question 16

Multiple Choice

Nabila can't decide whether to bother getting a flu shot.She doesn't like to wait in line and almost never gets the flu anyway.However,after reading a pamphlet outlining all the benefits,the decreased severity of symptoms,and the evidence in support of receiving a flu shot,Nabila decides it's a good idea and gets the vaccine.In this example,Nabila made her decision based on the __________ of persuasion.

• A)central route
• B)peripheral route
• C)indirect route
• D)engaging route

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Definitions:

Feedback Loop

A system in which the outputs of a process are used as inputs for the next iteration, facilitating continuous improvement.

Frequency Measure

A metric used to evaluate how often an event occurs, such as the number of times an advertisement is shown.

Super Bowl

An annual championship game of the National Football League (NFL), considered the highest level of professional American football in the United States.

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.