The Application of Psychological Research and Concepts to the Workplace

question 41

Multiple Choice

The application of psychological research and concepts to the workplace is known as

• A)industrial/organizational psychology.
• B)clinical psychology.
• C)humanistic psychology.
• D)social psychology.

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Definitions:

Market-oriented

A business approach that prioritizes the needs and wants of customers in the creation and selling of products or services.

Relational Orientation

An approach in business and marketing that emphasizes building long-term relationships with customers, focusing on customer satisfaction, loyalty, and engagement.

Lifetime Profitability

The total profit expected from a customer over the entire period of their relationship with a company.

Sales-oriented

A business approach that focuses primarily on making sales or transactions, often prioritizing volume over customer relationship or product quality.