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Walking on Air is developing a new form of individual transport that will act like a personal hovercraft. Costs for the year ended 30 June 2004 are:
Due to the high individual cost of items sales of this 'prototype' model will be small and generate $100,000 per year over the next 4 years. Following that time, a new and cheaper consumer model will be under production based on the research developed for the prototype; however, it will require additional development expenditure. How much of the research and development cost should be expensed in the period ended 30 June 2004 and what amount should be amortised in the year ended 30 June 2006 (rounded to the nearest dollar) ?
Fallacy of Relevance
The premise is logically irrelevant, or unrelated, to the conclusion.
Straw Man Fallacy
An opponent’s argument is distorted or misrepresented in order to make it easier to refute.
Equivocation
A key term in an argument changes meaning during the course of the argument.
Snob Appeal
An advertising strategy that attempts to make the audience feel that a product or service will elevate their status or prestige.
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