Which of the Four New Ps Encompasses the Old Four

question 33

Multiple Choice

Which of the four new Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?

• A) programs
• B) processes
• C) promotion
• D) people
• E) performance

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Definitions:

Beta

An assessment of the unpredictability or inherent risk found in a security or portfolio when juxtaposed with the general market.

Risk-Free Rate

The theoretical rate of return of an investment with zero risk, serving as a benchmark for measuring the risk of other investments.

Intrinsic Value

The perceived or calculated true value of an asset, determined through fundamental analysis without reference to its market price.

ROE

Return On Equity, a profitability ratio that measures the ability of a firm to generate profits from its shareholders' investments in the company.