________ Is the Art and Science of Choosing Target Markets

question 111

Multiple Choice

________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

• A) Marketing management
• B) Knowledge management
• C) Operations management
• D) Strategic management
• E) Distribution management

---

Definitions:

Chilly Climate

A term used to describe an environment, often academic or workplace, that is unwelcoming and marginalizes certain groups.

Higher Education

Post-secondary education provided by universities and colleges that leads to an academic degree or professional qualification.

Gendered Enrolment

The phenomenon where enrollment rates in education or specific fields of study are significantly influenced by gender.

Workforce

The people engaged in or available for work, either in a country or area or in a particular company or industry.