The Actual and Potential Rival Offerings and Substitutes That a Buyer

question 23

Multiple Choice

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.

• A) supply chain
• B) global market
• C) value proposition
• D) competition
• E) marketing environment

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Definitions:

Estimated Costs

Costs that are predicted based on historical data, trends, and analyses, used for budgeting, planning, and decision-making purposes.

Cost To Sell

The expenses directly associated with the disposal of an asset, excluding financing costs and income taxes.

Fair Value Movements

describes changes in the fair value of an asset or liability over time, which may be recognized in profit or loss or other comprehensive income.