________ Are Attributes or Benefits That Consumers View as Essential

question 114

Multiple Choice

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.

• A) Category points-of-difference
• B) Conceptual points-of-parity
• C) Competitive points-of-parity
• D) Category points-of-parity
• E) Competitive points-of-difference

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Definitions:

Clean Sheet

An approach in design or planning that starts from scratch, without considering prior work or constraints, often referred to as starting with a 'blank slate'.

BPR

Business Process Re-engineering, a strategy for making an organization's business processes more efficient and effective.

Manufacturing

The process of using tools, machinery, and labor to produce goods for sale, typically on a large scale.

Logistics

The detailed coordination of a complex operation involving many people, facilities, or supplies, in the context of moving and housing goods from point of origin to point of consumption.