A Marketer's Only Concern Is How Best to Create Demand

question 83

True/False

A marketer's only concern is how best to create demand for a new product produced by his company. Improving product design is not his responsibility.

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Definitions:

Frequency

The rate at which something occurs over a particular period of time or in a given sample.

Forgetting

A decrease in a response as a result of not being able to display it over time. Forgetting involves preventing a response from occurring for some period after it has been conditioned.

Withholding Reinforcement

A behavioral strategy involving the absence or delay of a reinforcement to decrease or eliminate an undesired behavior.

Passage of Time

The progression or flow of time characterized by changes and events.