Using the ________ Level of the Product Hierarchy to Market

question 42

Multiple Choice

Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

• A) product class
• B) product-type
• C) need-family
• D) product-family
• E) product-line

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Definitions:

Authoritarian

A governing or leadership style characterized by strong, central control and little personal freedom.

Asian-American

A term referring to Americans of Asian descent, highlighting the diverse ethnic groups from the Asian continent that contribute to the American population.

Neglectful

A type of behavior or attitude characterized by a lack of attention, care, or concern towards something or someone.

Expression of Anger

The ways in which an individual exhibits or communicates feelings of annoyance, frustration, or rage.