Marketing Has Been Described as Being Both an "Art" and a "Science

question 120

Essay

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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Definitions:

Scientist

A professional engaged in a systematic activity to acquire knowledge, often employing the scientific method in various fields.

Stock Prices

The cost of purchasing a share of ownership in a company, which can fluctuate based on market conditions.

Natural Resources

Materials or substances occurring in nature which can be exploited for economic gain.

Payment

The transfer of money or goods from one party to another in exchange for goods, services, or to fulfill a legal obligation.