Define Internal Marketing and Its Role in the Company

question 2

Essay

Define internal marketing and its role in the company. Outline how various departments within the company can demonstrate a customer focus.

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Definitions:

Operating Activities

Activities related to the day-to-day functions of a business involved in producing and selling its products or services.

Indirect Method

A method used for the cash flow statement that starts with net income and adjusts for changes in account balances that affect available cash.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against a fixed asset since it was put into service.

Statement of Cash Flows

A financial statement that provides aggregate data regarding all cash inflows and outflows a company receives from its operational, investing, and financing activities.