Discuss How Companies Can Use the Internet to Build Their

question 6

Essay

Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so.

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Definitions:

Use of Fear

Employing fear as a motivational tool or in persuasion, often to prompt action or change in behavior.

Cognitive-behavioral Theory

A psychological approach emphasizing the role of thought processes in shaping behavior and emotions, often used in therapy to address dysfunctional attitudes and behaviors.

Psychodynamic

A psychological perspective that emphasizes unconscious processes and the influence of early childhood experiences on later behavior and personality development.

Advertisement Wear-out

The phenomenon where repeated exposure to the same advertisement over time leads to decreased effectiveness and consumer boredom.