The Brand Must Demonstrate ________, for It to Function as a True

question 82

Multiple Choice

The brand must demonstrate ________, for it to function as a true point-of-difference.

• A) clear superiority on an attribute or benefit
• B) clear profitability to the company
• C) clear similarity to the attributes of other brands
• D) technological advances for an attribute or benefit
• E) exploitation of competitors' weakness

---

Definitions:

Sellers

Individuals or entities that offer goods or services for sale.

Tax

A mandatory monetary fee or different form of charge placed on a taxpayer by a government entity to finance government operations and assorted public expenses.

Good

A material item or service that satisfies a want or need; can be economic (having monetary value) or free (like air) but is essential for transactions in the market.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total benefits that buyers and sellers receive from participating in the market.