Which of the Following Criteria Relates to Consumers Seeing the Brand

question 87

Multiple Choice

Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?

• A) deliverability
• B) authenticity
• C) desirability
• D) differentiability
• E) feasibility

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Definitions:

Exoskeletons

Hard outer structures that provide support and protection to the bodies of certain organisms like insects and crustaceans.

Sphincter

A ring-like muscle that controls the passage of substances through an opening in the body, such as the anus or esophagus.

Smooth Muscle

A type of muscle tissue which is not under conscious control, found in the walls of internal organs such as the stomach and intestines.