Consumers Might Not Consider a Hand Sanitizer Truly a Hand

question 104

Multiple Choice

Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. These service elements are considered ________.

• A) competitive points-of-difference
• B) competitive points-of-parity
• C) category points-of-difference
• D) category points-of-parity
• E) conceptual points-of-parity

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Definitions:

Situation

An environmental or contextual condition affecting decisions, actions, or outcomes.

Top Management

Top management consists of the senior-most executives of an organization, involved in setting the company's strategic direction and policies.

Structure

The arrangement or organization of components that makes up an object or system.

Culture

The shared beliefs, values, norms, and practices that characterize a group of people or a society.