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The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business.
Primary Reinforcer
An innately satisfying stimulus, such as food or comfort, that fulfills a basic biological need and does not require learning to be effective.
Reward
Any form of compensation, recognition, or benefit used to reinforce positive behavior and outcomes within an organization.
Desirable Behavior
Behavior that is seen as positive or beneficial within a given context, often encouraged by society or organizations.
Secondary Reinforcer
A stimulus that has become reinforcing by being associated with a primary reinforcer; it indirectly satisfies biological needs.
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