Nivea Became the Leader in the Skin Cream Class on the "Gentle

question 81

Multiple Choice

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.

• A) competitive points-of-parity
• B) competitive points-of-difference
• C) category points-of-parity
• D) category points-of-difference
• E) competitive points-of-presence

---

Definitions:

Variable Costs

Costs that fluctuate with changes in production volume, including expenses like raw materials and direct labor.

Average Fixed Inspection Cost

A cost that remains constant per unit but varies in total, associated specifically with the inspection process in manufacturing or quality control.

Fixed Inspection Cost

A fixed cost associated with quality inspections that does not change with the level of production or services.

Machine-Hours

Machine-hours represent the total time that machinery is in operation, used as a basis for allocating machine-related costs to products.