For Brands in More Stable Categories Where Extensions into More

question 118

Multiple Choice

For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________.

• A) points-of-difference
• B) points-of-presence
• C) points-of-inflection
• D) points-of-parity
• E) points-of-conflict

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Definitions:

Maturation

The process of becoming mature; the biological, psychological, and emotional changes that occur as an individual ages.

Empirical Support

Evidence-based confirmation obtained through observation, experimentation, or measurement.

Bioecological Model

A theoretical model that explores the complex interactions between individuals and their environment, highlighting the multiple layers of influence on human development.

Individual

A single, distinct person distinguished from others by unique characteristics, thoughts, feelings, and actions.