All Marketing Strategy Is Built on Segmentation, Targeting, and Positioning

question 52

True/False

All marketing strategy is built on segmentation, targeting, and positioning.

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Definitions:

Functional Fixedness

A mental bias causing people to see an item solely in terms of its conventional use, which obstructs creative thinking and the ability to solve problems.

Mental Set

A cognitive framework or mindset that establishes a particular approach to solving problems or viewing situations, often limiting the ability to see alternative solutions.

Stanford-Binet Test

A standardized test measuring intelligence and cognitive abilities in both children and adults.

Average Intelligence

Generally refers to a score on a standard intelligence test that falls within the middle range of the population, usually defined by a standard deviation from the mean IQ score.