Examlex
Points-of-parity are attributes or benefits consumers strongly associate with a brand and believe that they could not find to the same extent with a competitive brand.
Syphilis
A sexually transmitted infection caused by the bacterium Treponema pallidum, characterized by distinct phases and potentially serious health consequences if left untreated.
Thalidomide
A sedative linked to birth defects, especially deformed or absent limbs.
BMI
Body Mass Index, a measure of body fat based on height and weight that applies to adult men and women, used to categorize underweight, normal weight, overweight, and obesity.
Pregnancy
The condition of carrying one or more embryos or fetuses in the womb, typically lasting about nine months in humans.
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