Guarantees Are Most Effective When the Product Is Well Known

question 142

True/False

Guarantees are most effective when the product is well known and/or similar in performance to other brands in the market.

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Definitions:

Ingratiation Tactic

A social strategy employed to make oneself more likable to others.

Complimenting

Expressing praise, admiration, or approval towards someone, often enhancing positive interpersonal relations and self-esteem.

Foot-In-The-Door Tactic

A persuasion strategy involving getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.

Compliance

The act of conforming to a request, demand, or regulation, often motivated by a desire to gain approval or to avoid conflict.